Tiago Nicastro

At the helm of moque.ca digital, my focus is on leading UX projects that resonate deeply across various business segments. Our team has executed over 200 projects, delivering comprehensive solutions in web, mobile, digital marketing, social media, and e-commerce that drive high conversion rates and brand value. We have honed a skill set that merges creative direction, internet engineering, and rich media design to meet the nuanced needs of our clientele. leading the main projects and clients, as: Facebook, Jovem Pan, AIG Insurance, Cyrela Realty, Discovery Networks, Copagaz, Dior, LVMH (BR/US), Petz, Alupar (BR/PE/UY/CO), Abiplast, Sindiplast, Banco Indusval & Partners, Hirota Supermercados, Daiso, Editora Saraiva and others.

Consultancy work and the provision of knowledge for the Agreed and Contractu projects. Following the concept of discovery to delivery, several improvement and optimization processes were identified and implemented based on research and analysis carried out at all stages and teams involved. Responsibilities and deliverables performed: develop and apply workflows using omnichannel systems with big data and artificial intelligence; intelligent management of projects and tasks through Atlassian services; advanced quality assurance reports (including complete descriptions with images, videos, and codes; suggestions for solutions, in some cases with a practical or applied approach; mapping and organize methodology for the QA Report in Atlassian Confluence); definition and development of manuals and documentation of standards and operations; application of a unified Design System, data analysis at all points of contact, centralized customer service, in addition to several other improvements that consolidated operations, data and communication.

Leadership of a high-end team for 'discovery to delivery' digital business solutions projects focused on Data Analysis, Performance, Accessibility, Usability, Customer Retention and Brand Awareness. My tenure as Chief Data Scientist at Ramen Digital has been marked by spearheading digital teams and data-centric projects that enhance performance, accessibility, and usability. We've partnered with prestigious clients such as Goethe-Institut, enabling their success through meticulous data analysis and the application of cutting-edge technologies. This role has cemented my expertise in data analysis and reinforced my commitment to creating user experiences that are not only immersive but also data-driven and accessible. Primary clients served: Goethe-Institut (BR/DE), Kit Reforma, Eco Adventure Tour, Cabo Verde Tecidos.

UX Consulting provides solutions in the fields of: research and analysis, storytelling, definition and conceptualization of digital solutions, business model, prototyping, project flows for users, front and back-end journeys, UI Design and Design System, advanced UI front-end development and web standards. Primary clients served: Software Express, Makro and Elanco.