Head of Admissions & Marketing Early Years Campus
ABOUT US
We are Learners, Connectors and Changemakers
At Wellington College China, we offer a pioneering education to serve and help
shape a better world. We inspire our children to be the best version of themselves,
to take pride in where they come from and to be the change they wish to see in the
world.
The Wellington College, United Kingdom (TWC)
Wellington College in England was founded by Queen Victoria in 1859 as a national
monument to Britain’s most renowned military figure, the Duke of Wellington. Over
160 years later, the College is one of the most respected schools in the United
Kingdom and one of its greatest educational institutions — pioneering, innovating,
and transforming education for girls and boys.
Wellington College China (WCC)
Wellington College China is part of Wellington College Education, a global network
of schools united by a 160-year history of excellence with roots in the UK. We
operate premium international schools under the Wellington brand and bilingual
schools under the Hiba brand. We currently have six campuses in four cities in
China, including Tianjin, Shanghai, Hangzhou and Nantong, with a school soon to
open in San Francisco as well. Together, our schools serve more than 5,000 pupils.
Guided by a shared vision of pioneering education to serve and help shape a better
world, we are an inclusive community of unique individuals with passion, integrity
and a commitment to our pupils and each other. Grounded in our five core values,
we are a workplace where ideas are realised, bonds are forged and futures
can be shaped together as one team, one family.
At Wellington China, we appreciate that every child is a unique and able learner
from birth. The heart of our vision is to ensure that Hiba Academy Shanghai Nursery
and Wellington Early Years Campus are the leading and most inspirational early
years’ education providers in Shanghai. It is our desire to afford every child the
opportunity of growth and fulfilment in a setting which imbues the Wellington
Values: Kindness, Courage, Integrity, Respect and Responsibility.
As an institution, Hiba Academy Shanghai Nursery and Wellington Early Years
Campus (EY Campus) represent a marriage of traditional values and evidence?based practice from the UK and China. We know that excellent early years’
education provides children with an increased chance of success in school and later
in life, thereby contributing to creating a society where opportunities are abundant.
To this end, we are seeking a team of motivated, dynamic and forward-thinking
professionals who will add something special to this exceptional early years’ setting.
Within a culture of shared vision, mutual respect, connection and belonging, open
communication and inclusive practice, the Assistant Finance Manager will form an
integral part of a close team who aspire to continually develop and evolve in their
personal and professional development.
Role Description
JOB TITLE
Head of Admissions & Marketing
DEPARTMENT
Non-Academic
LOCATION
Early Years Campus Shanghai
SUPERVISOR
Executive Head of Early Years
OBJECTIVES
The Head of Admissions & Marketing plays a critical role to lead, coach and guide the
teams responsible for planning, implementing and measuring all aspects of the
School’s marketing campaign and to deliver the annual enrolment targets. The
School’s marketing strategies and plans should be designed to achieve the maximum
number of admissions to the school, as well as to promote the positive image of Eary
Years Campus Shanghai (EYCS) within the education community and to attract the
best quality staff to our school.
KEY RESPONSIBILITIES
ADMISSIONS
• Manage all aspects of the admissions process and deliver on annual enrollment
targets
• Develop, execute and regularly monitor admissions plans
• Enhance and execute key processes (including parental contracts, application fee,
tuition fee, uniform, bus, lunch, etc.) to guide parents and pupils through the
admissions processes, ensuring a smooth and engaging process. Devise and improve
procedures as necessary.
• Be the first point of contact for all enquiries regarding admissions, providing all
prospective families with a friendly, professional and helpful service from enquiry to
entry.
• Oversee all communication to prospective parents ensuring timely responses of a
high quality which are warm, engaging and well-written, and always promote the
reputation of EYCS.
• Conduct school tours for all prospective parents, coordinate all admission tests and
arrange interviews with academic staff
• Manage wait lists, ensuring pro-active ongoing communication with waitlisted
parents.
• Maintain contact and relationship with parents throughout the enrolment process
until the first day of school, always ensuring warm and positive communications.
• Maintain the pupils database system and ensure all data and files are complete and
up-to-date, enabling responsive decision making and accurate forecasting.
• Produce breakdown of numbers of current pupils and projected pupils by year group
for governors, and historical recruitment data to enable accurate projections to be
made. Monitor trends to aid planning.
• Provide reports for – and present at – Board meetings as required, providing high
quality and accurate data and forecasts to inform School Development Plans and
strategic decisions
• Provide uniform shop with accurate projected numbers for the next academic year
by gender by year group to enable optimum stock purchase
• Keep abreast of admissions trends in the market especially in competitor schools
and provide competitor analysis / reports.
• Proactively manage referral list and communicate with referrers.
MARKETING
• Evaluate, develop and implement EYCSmarketing strategy and plan (including the
website, digital marketing & social media, advertising and public relations) to
enhance EYCS’s reputation and achieve overall admission objectives.
• Develop specific integrated marketing campaigns with timeline, budgets as well as
clear roles and responsibilities within the team.
• Manage Marketing budget and ROI of marketing activities carried out
• Support internal and external events and coordinate special projects as needed,
liaising with the academic and non-academic teams ensuring a ‘whole school’
approach.
• Develop an annual outreach programme that widens the school’s network and
positive relationships and reputation in and with the community
• Constantly review the market and identify new trends and competitors that might
impact performance
• Act as brand guardian and ensure that all materials produced are consistent with
the brand.
• Actively represent the school in local community, business and networking events,
always promoting the reputation of EYCS.
LEADERSHIP
• Lead and coach the marketing and admissions team to deliver against targets and
to always ensure delivery of a high-quality admissions process, including
responsibility for performance appraisals and development plans to the team are
continuously developed and engaged.
• Work closely alongside the Executive Head of Early Years and SLT to promote a
positive work culture and high levels of employee engagement
• Collaborate with the SLT and all staff to develop a culture where admissions is
considered a whole school responsibility.
• Participate actively in the wider aspects of school life
• Develop relationship with other Directors of Marketing and Admissions in the Group
and with WCC Central Office to share best practice and promote collaboration.
Attend Group-wide Admissions or Marketing meetings as required.
• Provide training and development for the team
• Strong performance management skills and ability to grow and lead a high
performing team.
• Work closely alongside the Executive Head of Early Years to operate Huili Fund and
Charity Fund.
BASIC QUALIFICATION
Education:
Bachelor’s degree or above
Language:
Native English or Chinese speaker. Good command in written and spoken English. Ability in another
language is a plus.
Working experience:
- Experience in admissions management in education industry.
- Experience in digital marketing.
- Experience in integrated campaign management in MNC.
- Experience of the Education sector preferred but not essential.
Management experience:
Experience of working and managing teams
PREFERRED APTITUDES
- Strong communicator with a warm personality
- Demonstrable ability in people management
- Team player, ability to coordinate across multiple teams
- Ability to work under pressure, to meet deadlines while maintaining a keen attention to detail
- Proficiency in the use of computer and social media
- Highly influential with very good communication and interpersonal skills
- Personal integrity, accountability and credibility.
- Resilience & energy; Hard working
- Desire to learn and acceptance to learn on the job and listen to advice
- Strong mindset for continuous improvement to meet or exceed expectations
- Wellington/HIBA values driven
As an employer of choice, Wellington College China is committed to making
professional learning and personal development central to its ethos and approach.
WCC fully recognises its responsibilities for safeguarding children. Our safeguarding
policy applies to all staff, governors and volunteers working in the Group.
