Shandong Communication and Media College

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Introduction to Shandong Communication and Media College

I. College Overview
Shandong Communication and Media College (山东传媒职业学院, website) is a full-time general technical college established with the approval of the People’s Government of Shandong Province and filed by the Ministry of Education. It is affiliated to the Shandong Radio and Television Bureau and co-managed with the Provincial Department of Education. It is the only state-owned public university in the province that specializes in radio, film, and mass media.

Shandong Communication and Media College was formerly Shandong Broadcasting School, which was founded in 1960, and was renamed Shandong Broadcasting and Television School in 1982. In 2008, the Shandong Provincial People’s Government approved the establishment of the Shandong Media Vocational College with the record of the Ministry of Education. In 2014, Shandong Publishing Technical School was merged into Shandong Media Vocational College.

The school takes “relying on media, serving the media” as its school running philosophy, “school-media integration” as its school running characteristics, “truth is still capable” as its school motto, and advocates a school spirit of “pragmatic, rigorous, flexible, and harmonious”, The teaching style of “fine” and the style of “learning and thinking” are aimed at the construction of “nationally renowned and first-rate province-level” cultural and vocational colleges.

School scale

Shandong Communication and Media College has Zhangqiu Campus and Wendong Campus. Zhangqiu Campus is the main campus, covering an area of over 1,000 acres, with a construction area of 182,000 square meters. It has a large-scale studio center with provincial radio and television media standards, a 600-square-meter high-definition studio, a 200-square-meter standard-definition studio, and a 100-square-meter virtual studio that can meet the requirements of live broadcasting. Apple’s post-packaging machine room, studio and other training venues. The library has more than 400,000 books.

The school has eight major teaching institutions, broadcasting and information centers, information network centers, and books, including eight major teaching institutions, including broadcasting host, video production department, news communication department, information engineering department, art design department, animation department, basic teaching department, and ideological and political teaching department. The library has three teaching and auxiliary institutions that recruit students from 15 provinces across the country. Currently, there are more than 8,600 students in the school, and there are currently more than 360 faculty members.

Education and Teaching

(I) Professional Construction

Shandong Communication and Media College has three provincial specialties including broadcasting and hosting, photography and camera technology, news editing and production, radio and film production, radio and television technology, two provincial brand professional groups, 11 provincial quality courses, more than 100 items Three provincial-level teaching teams including radio and television network technology, broadcasting and hosting, and production of radio and television programs. The major of hosting and broadcasting and the technology of photography and camera technology have been rated as “National Key Construction Majors Supported by the Central Finance” by the Ministry of Finance and the Ministry of Education. The journalism editing and production major was awarded the project of the Shandong Province Vocational Education Modern Apprenticeship Project.

(Two) talent training

In recent years, following the new changes and developments of the media industry, the college has established a “six in one” full-true all-media campus platform including newspapers, radio and television stations, websites, reporter stations, new media, and training centers, and has established “School-media integration” model. In-depth cooperation with Shandong Education Satellite TV, set up inductive internship positions in Shandong Education Satellite TV, such as director, photography camera, radio and television program production, Shandong Education Satellite TV selected front-line experts to guide the student internship throughout the process. Based on the “school-media integration” mode of running a school, the college builds a “ideological and moral character, knowledge system, comprehensive quality, and professional ability” as a training element in accordance with the talent cultivation goal of “high comprehensive quality, strong innovation ability, and adapts to all media”. The “Four in One” talent training system, fully implements the “all-environment, harmonized interchange” talent training model, and cultivates innovative, compound, and development-type high-quality technical talents.

(Three) internship training

Shandong Communication and Media College adhering to the school-running concept of “relying on media and serving the media”, has established more than 180 teaching and research practice bases inside and outside the school, providing students with rich resources for internships. There are many advanced training conditions such as the News Center of the Propaganda Department of the Party Committee, the college website, campus radio stations, and campus TV stations. On the campus, relying on Shandong Radio and TV Station, Shandong Education Satellite TV, Shandong Radio and Television Network Center, and local TV stations, film and television centers, etc. Practice resources to enable students to complete the identity conversion of “student” to “media person” while at school.

Research achievements

In recent years, the research level of the college has continued to improve. Won 1 special prize, 2 first prizes, 1 second prize, 1 third prize in Shandong Province Vocational Education Teaching Achievement Award; 1 special prize, 1 second prize in National Radio, Film and Television Vocational Education Teaching Achievement Award ; Won 1 first prize and 2 second prizes in the teaching achievement award of the National Press and Publication Committee. Successfully won the major tender project of Shandong Province’s Educational Science “Twelfth Five-Year Plan” “Research on Improving the System and Mechanism of Modern Vocational Education in Shandong Province”. The development of the teaching guidance program and the radio and television program production majors, radio and television technology, two major national radio and film and television industry directive committees to revise (manufacture) the professional teaching standards of higher vocational education. In the first half of 2019, 47 professional achievements won awards above the provincial level.

V. Faculty

Shandong Communication and Media College has an excellent dual-teacher team. There are more than 181 full-time teachers and 73 part-time teachers. Among them, there are 17 professors and 51 associate professors; 101 teachers have a master’s degree or above; “dual teacher” teachers account for more than 59% of full-time teachers, and internship instructors and part-time professional teachers have advanced professional qualifications or intermediate professional technical qualifications. Ten teachers entered the provincial vocational education expert database; six teachers entered the State Administration of Radio and Television’s media integration and development expert database. At the same time, actively introduce industry forces, hire a number of well-known front-line experts and scholars to engage in professional leader work; introduce high-level media industry masters and college professional teachers to set up a “Master Studio”, including Huang Baofu, Guo Zhanjiang, Cai Keyu and many more The “Master of Skills Studio” gives full play to the role of masters of skills in educational teaching practice and professional research.

The college attaches great importance to teachers’ professional practice ability. According to the professional development direction of each teacher, teachers are regularly arranged to cooperate with Shandong Radio and Television Station, Shandong Education Satellite TV and other cooperative units to conduct business practice and teaching research, guide students to post-employment practice, and implement a cycle every five years. Full staff training system.

Recruitment and employment, innovation and entrepreneurship

Shandong Communication and Media College closely follows the development trend of the media industry and adjusts and optimizes its professional structure. Majors such as network journalism and communication, mobile internet application technology, game design digital media application technology, and digital media art design were added. Since 2018, independent enrollment and comprehensive evaluation enrollment of higher vocational colleges (specialties) in Shandong Province have been successively carried out. In 2019, the minimum scores for admission to most majors in the arts are above the undergraduate level; the scores for general literature, history, and science and engineering have also increased significantly. The minimum scores for submission are 403 and 339, respectively, and the admission scores have reached a new record for our college. In recent years, the registration rate of freshmen has exceeded 90%; the overall employment rate has reached 96%.

Shandong Communication and Media College uses innovation and entrepreneurship, school-enterprise cooperation to drive employment growth, establishes entrepreneurship colleges, establishes “entrepreneurial parks” and “incubator parks”, etc., and has established the “Quancheng Zhongchuang” project; creating a youth creation base on both sides of the mountain. As of 2019, a total of 39 social demonstration enterprises, university student entities, and simulated enterprise projects have been introduced into the university student entrepreneurship park. It has successively hosted the “Yan Yanpei Vocational Education Award” Innovation and Entrepreneurship Competition in Shandong Province, and the nation’s first combat-type “University Innovation and Entrepreneurship Special Training Camp”, which has won high praise from the organizers and good social response. The breadth and depth of school-enterprise cooperation has been continuously expanded and deepened. Based on the successful operation of school-enterprise cooperation classes in 2018, four professional school-enterprise cooperation classes such as software technology have been added. School-enterprise cooperation is being rolled out to all majors.

Party building work

Shandong Communication and Media College conscientiously studied and implemented the spirit of the 19th National Congress of the Communist Party of China, and solidly promoted the educational activity of “do not forget the original intention and keep the mission in mind”. Study and implement the party’s guidelines and policies through collective learning through the theoretical learning center group of the party committee, party committee leaders taking the lead in lectures, experts and professors from the provincial party committee to read and explain the lectures, filming promotional videos, and setting up a public account of “Sichuan Political Thought”.

Strengthen the building of grass-roots party branches. In 2018, the Party Secretary implemented the breakthrough project of the grass-roots party branch, established the Party Construction Work Promotion Office, and formulated a series of institutional measures. The construction of the party branch has gradually moved toward institutionalization, standardization, and scientificization. Actively carry out the “party building brand” creation activities. According to the implementation plan, each party branch created a branch brand based on the actual situation, such as the “pioneer forum” of the party branch of film and television arts, and the “one study, two loves, three classes” of the party branch of journalism and communication. Enter and participate in the brand building.

Shandong Communication and Media College strengthens and improves ideological and political work. Based on the concept of ideological and political work, a conference on ideological and political work was held to explore teaching reforms based on the integration of ideological and political education and practical teaching. The summer “three going to the countryside” social practice activities were continued. Since 2013, the college has launched a series of interview activities in the pursuit of the Chinese Dream in conjunction with the public network, which integrates ideological and political education and professional practice. This activity has become a brand of ideological and political education in our province and has been included in the national quality education quality The project, a key project of the top ten construction plans for ideological and political work in universities in Shandong Province, won the second prize of the National Radio and Film Vocational Education Teaching Achievement Award, and the Shandong Provincial Teaching Achievement Award Special Award.

Campus culture

Shandong Communication and Media College has formed a series of campus-themed cultural activities such as “University First Class”, “Media Thinking”, “University Science, Technology, Culture and Art Festival”, and has created a group of “mountain-transport blue vest society conditions and national conditions observation group” “in pursuit of the Chinese dream “Ingenuity to build dreams” and other brand cultural activities that are closely integrated with the profession and have a greater impact on society.

Based on the integration of modern media and Chinese culture, the College established the National Academy. The establishment of the “National Academy of China Lecture Hall”, and the establishment of cultural co-establishment relations with the Sinology University Hall of Shandong University, Guangdong Zhongshan National Academy, Qufu Confucius Cultural Park, and other units, has played a good role in guiding students to promote excellent national culture.

Nine, information construction

The college uses virtualization, cloud platforms, and big data technologies to deeply integrate, display, and access various business systems, data, and information. The use of big data analysis provides effective data support for the college’s decision-making. Based on the cloud platform, the college is focusing on the training center, and is building a comprehensive training platform that integrates media, a comprehensive training platform for all-media interactive performances, a training platform for integrated media production, and a modern information management platform. Integrated media training cloud platform. The platform can meet the multi-terminal and multi-channel content publishing and teaching needs of websites, WeChat, and App, and fully adapt to the integration of traditional business and new media business in terms of resources, forms, channels, terminals, platforms, and technology.

X. Social Services

Shandong Communication and Media College has the Shandong Provincial Press and Publication Bureau Vocational Skills Appraisal Office, Shandong Provincial Press and Publication Industry-Specific Job Occupation Skill Appraisal Station, Shandong Radio and Film Industry-Specific Job Profession Skill Appraisal Station, and Shandong Radio and Television System Putonghua Proficiency Test Station , Ministry of Education information technology application training education engineering training base and other social service platforms, and cooperated with Communication University of China to develop 11 professional undergraduate modern distance education, 3 professional undergraduate correspondence education, 4 professional self-study exams (independent undergraduate ) Online student education. In 2019, the “Fly‘ read ’Shandong, love me‘ 崮 ’township-VR aerial photography and all-media media gathering activities” initiated by Qilu Evening News of the College and Qilu Evening News, aroused greater social response.

Eleven, honorary awards

In recent years, Shandong Communication and Media College has successively won titles such as “Advanced Collective of Radio and Television System of the Province”, “Provincial Civilization Units” and “Advanced Basic Units for Safe Construction”. In the “Shandong Education General Evaluation List”, won the “Most Professional Colleges and Universities” and “Ten Best Colleges for Employment Prospects”. Won the “Shandong Most Employment Competitive Higher Vocational College”, “Shandong University Campus Culture Promotion Award”, “Shandong Province Youth Volunteer Advanced Collective”. Awarded “Best Social Reputation College in Shandong” for two consecutive years.

Teaching Program

ISAC Teach in China Program