Business Development Manager (New Segment)

Job Description


China, Shanghai, Adhesive Technologies

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you’re up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


Job Summary

  • Enhance Antenna Market Understanding
    Support MSM to identify Antenna market full potential to Henkel, including closely monitor technology trends, customer needs & competition landscape, and translate them into business growth implications
    Proactively scout new Antenna application opportunity
  • Drive Antenna Business Plan and Business Model
    As an integral part of the Market Strategy team to support Antenna Growth Strategy development and resource prioritization
    Develop Antenna growth plan with actionable strategic initiatives to achieve growth ambition
    Ensure Sales, Marketing, TCS, PD and all relevant teams have the right transparency of Antenna business strategy to prioritize activities accordingly
    Assess and setup suitable business model to develop Antenna business
  • Develop Commercial Opportunities
    Work closely with Sales teams to develop customer roadmap
    Promote Henkel Antenna Solution to both internal sales team across the globe and target customers
    Identify top Module Integrators to partner with and develop strong partnership relationship
  • Sponsor Product/ Technology Development
    Identify unmet needs and initiate new product innovation requirements
    Coordinate Antenna ADP projects with cross functional team (PD, TCS, GKAM, Sales, PM, AO etc.)


  • Antenna segment growth target (NES, GP)
  • New product development for Antenna (NPI)
  • Develops and maintains sustainable and long-term relationships with key MIs and OEMs

Accountabilities (Time in %)

  • New business development 50%
  • Customer relationship maintain 30%
  • Technical support 10%
  • Internal training; meeting; parper work 10%



  • Experience and track-record in business development, knowledge in electronics industry preferred
  • Strong business acumen, strategic thinking and quick leaner
  • Self-motivated to drive new business opportunities
  • Solid project management skills
  • Robust people skills, team spirit and collaboration capability
  • Intelligence searching and analysis skills

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, generation, disability, religion and sexual orientation.


Contract & Job type:
Full Time, Regular

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