Digital Media Specialist (Social Media & Videography) – immediate opening 22-23
Job Description
Position Title: Digital Media Specialist (Social Media & Videography)
Division: Administration
Supervisor: Assistant Director of MarCom
Position Summary:
The Digital Media Specialist supports the work of the Marketing & Communications Office (MARCOM) through the planned management of our digital media channels, and the creation of multi-channel content that tells the Concordia brand story. This includes the creation of video content for brand collateral; social media channels; our website; and in support of internal and external communication for events, recruitment, and key leadership messaging.
Requirements:
Education
[Required]
▪ Bachelor’s degree or higher in Multimedia / Journalism / Communications / Art & Design / Marketing or a related field.
Experience
[Required]
▪ Minimum of 3 years’ work experience
▪ Previous experience planning and managing social media accounts
▪ Experience and demonstrated skill producing video content
[Desired]
▪ Work experience in a creative agency or marketing department
▪ Background in marketing, photography, web editing, graphic design
Skills
[Required]
▪ Fluent, or near fluency in English
▪ Social Media:
o Social Media management skills – formal experience and knowledge of Chinese and Western social platforms, social publishing tools, and basic paid social strategies
o Proven ability to plan a content strategy for social channels, based on audience and analytics
o Experience managing campaigns from planning to execution
o Create insightful monthly reports to guide creative data-driven decisions
o Ability to act as a brand storyteller, to edit the brand voice and tone across all channels
o Remain current on the latest news and social media trends, ensuring competitiveness
o Monitor social media conversations, respond to social media queries, comments, and customer service issues to create sense of community, and manage Concordia’s reputation
o Manage an editorial content calendar for all social media channels
o Basic knowledge using graphic design software
▪ Videography:
o Videography skills – a proven ability to tell stories through videos
o Skilled in the use of Adobe Suite of products or other video editing software
o Flexible and quick to adjust to new dynamics of individuals or environment
[Desired]
▪ Fluent, or near fluency in Mandarin preferred
▪ Familiarity with Concordia International School Shanghai and its mission
▪ Familiarity with the U.S. educational system
▪ Familiarity with Finalsite and Hubspot
▪ Experience, developing an influencer strategy to increase brand awareness
▪ Excellent writing skills
▪ Strong analytical skills
▪ Ability to thrive in a fast-paced environment
▪ International experience preferred
Duties and Responsibilities:
· Build brand awareness and engage target audiences via digital media channels.
· Plan and create social media content, manage all owned school channels, and provide monthly reports.
· Capture the Concordia story via video for purposes of promotion and publication on digital marketing channels and website. Including:
o Video major events, daily classroom moments and human interaction
o Produce and edit video for all marketing channels used by the school
· Support Facility marketing and recruitment efforts.
