Director of Admissions, Marketing and Communications – Zhuhai
Job Description
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China
Director of Admissions, Marketing and Communications
Hengqin, Zhuhai | Dulwich Int. High School Programme Hengqin | Professional Support Services
Closing date: 27 Nov 2024
About Role
The Director of Admissions, Marketing and Communications (AMC) oversees all aspects of School Admissions, Marketing and Communications to attract, convert and retain a community of families who embrace the School vision, mission and values. The Director of AMC will develop and implement an integrated strategic marketing and communications plan to build the School’s reputation, manage issues and crises, and engage a breadth of stakeholders (partners, parents, students, staff).
Leading a team of AMC experts, the Director of Admissions, Marketing and Communications will be a member of the School Leadership Team (SLT). Members of the SLT have joint responsibility for all aspects of the School; each has a focus of responsibility and all contribute to the whole and support the work of others.
Key Responsibilities include, but are not limited to：
Admissions
Marketing
Stakeholder and Community Engagement
Strategic Partnerships
Customer Experience
Other General Duties related to daily operations of the school
Our School
Dulwich International High School Programme is part of the wider Education in Motion (EiM) family. The Dulwich International High School Programme offers a curriculum for high school students that is made up of the IGCSE and A-Levels, with CNC modules offered by local partners, for Chinese and foreign students who want an excellent educational experience in preparation for the best universities in the UK, USA or elsewhere, inspiring them to build a global mindset on the foundation of English mastery and cultural understanding to be able to thrive in an interconnected, multicultural and multilingual world. Hengqin Huafa Yung Wing High School, as the Sino partner of the Programme, brings strong support in terms of local educational resources, activities, and experiences.
Dulwich International High School Programme Hengqin offers students comprehensive academic support, university and career counselling, an immersive linguistic environment, and a global culture to Graduate Worldwise. Our students are provided with a supportive environment of mutual care, respect, and concern from all staff members. We believe our students must gain holistic experiences and skills to engage effectively with new opportunities, thrive in a changing future, and create real impact as global citizens.
Zhuhai is one of several Special Economic Zones in mainland China and is undergoing significant development, including Hengqin Island, part of an education and technology hub in South China’s Greater Bay Area. Macau is just minutes away and Hong Kong is a one-hour ferry or bus ride over the new Zhuhai-Macau Bridge.
Zhuhai is well positioned for flights within China and to Southeast Asia, and its high standard of living and warm temperate climate make it an excellent place to pursue an international teaching career.
Requirement
Strong experience in admissions and marketing with a minimum of 5 years in a management role.
Respect for and understanding of education.
Ability to maintain absolute confidentiality and the integrity related to all aspects of information disseminated within or external to the Group.
Proven experience in developing an admissions and marketing plan/strategy.
Proven leadership success in admissions, marketing and communications.
Demonstrable experience of leading marketing campaign and building brand awareness based on a strong set of values.
Experience in leading crisis communications.
Excellent time management and organisational skills.
High level English, with strong writing, content creation and editing skills.
High level Mandarin Chinese skills and a deep understanding of Chinese culture.
Strong communications skills with ability to connect effectively with a diverse set of stakeholders from school senior management team to partners and parents in both one-on-one and group settings.
Project management skills with strong attention to detail.
Degree in marketing, communications, journalism, public relations, English, or writing-intensive discipline.
How to apply:
Successful applicants will be enthusiastic about the ethos and values of Dulwich International. An attractive and competitive remuneration package will be offered to the chosen candidate. To apply for this post, please click the ‘Apply’ button on this page to submit your application.
To learn more about Dulwich International High School Zhuhai, please visit:https://zhuhai-high-school.dulwich.org/working-at-dulwich
Applications will be reviewed on receipt, and we reserve the right to make an early appointment.
Safeguarding Statement
The Dulwich International High School Programme Hengqin is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, and successful references.
Equity Diversity Inclusion Statement
Dulwich College International is committed to diversity within its team, organisational practices, policies and culture. It recognises that people with different backgrounds, skills, attitudes and experiences bring fresh ideas and perceptions, and it encourages and leverages these differences to make its work more relevant and approachable. Dulwich College International will not discriminate or tolerate discriminatory behaviour on any grounds such as, but not limited to, race, gender, disability, nationality, national or ethnic origin, religion or belief, marital/partnership or family status, sexual orientation, age or socioeconomic background. Dulwich College International strives to be an inclusive workplace where everyone feels a sense of belonging, has a voice, can raise concerns, and feels comfortable and confident. It expects everyone who works with it to share this commitment and to act accordingly, as it aspires to best serve the Dulwich College International mission and its community.
