Job Description
Coca-Cola’s history in China is a tale of resilience and adaptation. The company first entered the Chinese market in 1927, but faced a major setback due to a translation error that rendered its name as “bite the wax tadpole”. Operations were halted during World War II and the subsequent communist era, when Coca-Cola was banned as a symbol of American imperialism.
Coca-Cola made a significant comeback in 1979, becoming the first foreign corporation allowed back into China after the normalization of Sino-American relations. This re-entry marked the beginning of a new era for the brand in China.
Today, Coca-Cola is a household name in China, with over $5 billion invested in the local market and 43 production facilities. The company continues to innovate and expand its presence through strategic investments and marketing efforts. Despite challenges, Coca-Cola remains optimistic about its growth prospects in China, expecting a strong recovery and performance in the coming years. Coca-Cola’s journey in China highlights its ability to overcome cultural and political challenges, establishing itself as a beloved brand in one of the world’s largest markets.
Coca-Cola Jobs are available in the China corporate office in Beijing and Shanghai.
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