France PR Manager – Roborock (Native French Speaker)

Job Description

The primary responsibility of the PR manager will be designing a comprehensive online and offline communications strategy for Roborock with the goal of building its brand and visibility in France. Your responsibilities will encompass building the brand identity, leading and executing public relations campaigns, leading sponsored media campaigns, and advising the global marketing team to adapt their strategies to the French market.

In your role you must tackle the following challenges:
•Formulating and executing PR campaigns for the French market
•Adapt global strategies to the French market to support global marketing goals
•Active media relations as well as identification, distribution, and control of topics that are important for relevant media
•Producing country-specific content such as product leaflets, press releases, messaging documents, Q&A, event materials, interviews, and other relevant communication documents
•Monitoring and responding to press coverage to ensure a consistently positive reputation in France
•Managing and working closely together with agencies at the country level
•Supporting the global marketing team with sponsored media campaigns for international shopping days such as Black Friday or Christmas as well as other relevant sales dates
•Supporting event or tradeshow activities for product launches or other company / brand-related topics

About Roborock
Roborock is a fast-growing smart home technology brand based in China, making high-quality, universally well reviewed products sold around the world. This role offers a large potential for development and growth, career challenges balanced with a strong dedication to a work-life balance, and the chance to work in a flat hierarchy that encourages open communication throughout the company to create positive change.

Requirements：

The successful candidate must have the following:

• Native French speaker with proficient English skills
• 1+ years of experience in communications and public relations
• Up-to-date knowledge of digital communications techniques and social media engagement
• Absolute team player with intercultural competence and strong interpersonal skills to liaise with internal and external stakeholders
• Independent individual, self-starter, able to self-motivate and work toward company goals without constant supervision and guidance