Lincoln Digital Product Marketing Specialist

July 2, 2022

Job Description

Support Lincoln In-Car digital product and experience definition and implementation, Lincoln vehicle OTA planning and reconciliation

  • Key Roles and Responsibilities of Position
  • Generate user insights and synthesize it into relevant in-car features and experiences
  • Support a Lincoln product marketing PoV (Point of View) to ensure digital experience and product offering are consistent with Lincoln top experience
  • Define digital product line experience, requirements, roadmap and success metrics
  • Drive Lincoln OTA plan planning and delivery
  • Support vehicle OTA and Go-To-marketing (GTM) process.
  • Input product marketing manager on GPDS marketing equation for program gateway
  • Identify Marketing Sales & Service process improvements and best practices.
  • Number of Direct Subordinates


  • Preferred previous experiences / competencies to prepare for the position

Education Qualification
No. of Years of Experience

  • 3+ yrs experience. Digital Marketing and sales experience is preferred.

Preferred Previous ExperiencesLeadership Skills

  • Ability to champion brand product development with cross functional teams

Functional/Technical Skills

  • Ability to effectively communicate key marketing deliverables to key stakeholders
  • Understanding of product development process, market research and marketing deliverables

Special Knowledge Required

  • Expertise in smart connected vehicle products
  • IT knowhow

Skills Sets Required

  • Customer centric and strategic thinking
  • Balance of technical knowledge and business acumen

Any Others

  • Strong Self-starter, and have the ability to take responsibility for team deliverables.
  • Emotional resilience and ability to lead team with maturity

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