Lincoln Digital Product Marketing Specialist

• Key Roles and Responsibilities of Position
• Generate user insights and synthesize it into relevant in-car features and experiences
• Support a Lincoln product marketing PoV (Point of View) to ensure digital experience and product offering are consistent with Lincoln top experience
• Define digital product line experience, requirements, roadmap and success metrics
• Drive Lincoln OTA plan planning and delivery
• Support vehicle OTA and Go-To-marketing (GTM) process.
• Input product marketing manager on GPDS marketing equation for program gateway
• Identify Marketing Sales & Service process improvements and best practices.
• Number of Direct Subordinates

0

• Preferred previous experiences / competencies to prepare for the position

Education Qualification
No. of Years of Experience

• 3+ yrs experience. Digital Marketing and sales experience is preferred.

Preferred Previous ExperiencesLeadership Skills

• Ability to champion brand product development with cross functional teams

Functional/Technical Skills

• Ability to effectively communicate key marketing deliverables to key stakeholders
• Understanding of product development process, market research and marketing deliverables

Special Knowledge Required

• Expertise in smart connected vehicle products
• IT knowhow

Skills Sets Required

• Customer centric and strategic thinking
• Balance of technical knowledge and business acumen

Any Others

• Strong Self-starter, and have the ability to take responsibility for team deliverables.
• Emotional resilience and ability to lead team with maturity