Marketing & Communications Manager
Job Description
SPGS International School Chengdu is the first international school opened as a result of a partnership between SPGS International and Herald Education Hong Kong.
We are looking for a highly qualified, dedicated, creative, adaptable, and enthusiastic Marketing and Communications Manager for ASAP 2025 start.
Under the direction of the Director of Marketing & Admissions, the Marketing & Communications Manager is responsible for developing and implementing SPGSI Chengdu School’s integrated marketing and communications strategy, aiming to strengthen the brand and growth of SPGSI Chengdu.
The role is to achieve key objectives of increasing awareness, engagement, actions (contribution to enquiries/leads, intent to enrollment, positive word of mouth) and advocacy through traditional media, social media and new media.
The role needs to fully comprehend how it sustainably ties into the School Development Plan (SDP), identify and evaluate insights, trends and opportunities both within and outside of existing channels, write effective, concise copy for multiple platforms, websites and social networks.
The role will be expected to work closely with the Principal and Senior Management Team (SMT) to achieve strategic objectives.
QUALIFICATIONS
• Bachelor’s degree or above. Preferably in Marketing, Mass Communications or a business-related field.
LANGUAGES
• Native Chinese speaker and fluent in English, both written and spoken.
WORKING EXPERIENCE
• 5-8 years progressive marketing & communication experience, with demonstrated success of building brand awareness and increasing sales / admissions in a competitive market.
COMPETENCIES
• Specialised in identifying the media development trends and interacting with the target audience through appropriate marketing communications platforms.
• Familiar with internet media, KOL, magazines, newspapers and have a good media network in the education industry.
• Able to build strong customer advocacy and repeat client loyalty and retention.
• Strong analytical skills and a proven track record of using data and research to support initiatives undertaken.
• Ability to build, manage and motivate high performing teams.
• Proven ability to meet strict deadlines and maintain timelines.
• Technical proficiency with MS Office, including Outlook, MSTEAMS, Excel, Word.
APTITUDES
• Excellent communication and interpersonal skills. Proven ability to communicate effectively with different types of people and in a cross-cultural environment.
• A sound understanding of the International Education industry.
• An active collaborator (willing to share ideas and teach/learn from others)
• Strong mindset for continuous improvement to meet or exceed expectations.
• A commitment to quality and attention to detail.
• Leads by example and positively demonstrates behaviours aligned with SPGSI’s ethos, mission, vision and values.
• Demonstrating practice that represent the five core SPGS values at all times (Achievement, Community, Liberalism, Creativity and Possibility) .
To Apply: Candidates should complete the application form and submit this along with cv to hr.sisc@spgs-shengbo.com. Applications will be considered on a rolling basis and early application is therefore encouraged.
SPGS International School Chengdu is committed to safeguarding and promoting the welfare of children and the successful applicant will be subject to an enhanced disclosure through the Disclosure and Barring Service, or local national equivalent.
