Key points and objectives of the position
Ensure the success of current and future GLC (253/254), Dream Cars (incl. AMG), C-/E-Class (206/213/214). Furthermore, taking comprehensive steps to realize a successful market introduction of the upcoming Full-Size EVA2 models including EQE Sedan / SUV fostering the BEV transition of MB in China. The target is the development of strategies for optimum exploitation of existing and future market potentials to ensure successful and profitable sales in China. Main instruments are defining product & prices specifically based on market research and competitor analysis. Successful management of product changes together with Platform Management, RD China, Finance and all Sales & Marketing related functions of BMBS, MB and AMG Headquarter also for the CBU models. The product and price proposals have to follow the corporate guidelines. Besides initiation of marketing measures also data management for the above mentioned vehicles has to be managed. Responsible for the launch of new vehicles and the life cycle management of existing models.
1.Monitor product, price & product specification development in the market
-Evaluate product comparisons within market specific MB product portfolio and with competitors (for the above mentioned products);
-Continually observe and analyse market trends and changes; define and propose product measures and link them into lifecycle and launch plans.
2. Launch/life cycle management
-olely manage the launch of new products with all relevant parties, continuously develop the MB products by spec enhancements, special editions, vehicle-related features, new China-specific developments.
-Provide all product-related data/information and support to develop the MB brand in the market.
3.Pricing & contribution preparation for F&C and Management:
-Analyse pricing KPIs and lead internal price/positioning discussions.
4.ine-function for HQ
-Prepare templates to collect requested feedback information from China on the responsible model ranges upon HQ request, prepare input on responsible MRs for the Chinese market.
-Definition of research objectives for the above mentioned products;
-Analyzing of different research results from own research activities as well as preparation of information exchange.
6.Coordination of Product Changes PbP
-Coordination between BMBS management and RD China, RD HQ and R&D BBAC for PbP related product changes;
-Participation in the PLS MRA China as representative for Chinese Market
-Participation, organization and coordination of product committees for PbP and CBU; weekly PLS MRA China; monthly PBC Meeting
-Responsible for managing a team including four direct reports and developing him/her into his/her substitution.